Privacy Policy

1. Information We Collect

We collect information necessary to operate TapInk and provide our Services.

1.1 Account Information

When you create an account, we may collect:

• Full name
• Email address
• Encrypted password
• Business or company details (if provided)
• Billing details (processed securely via payment providers)

1.2 Profile & Digital Card Content

You may choose to upload or publish:

• Job title
• Phone number
• Email address
• Website links
• Social media profiles
• Company information
• Images, logos, or headshots
• Design preferences

This information becomes publicly accessible when you share your digital card.

1.3 Usage & Technical Information

We may automatically collect:

• IP address
• Device type and browser
• Operating system
• NFC scan activity
• Page views and interaction data
• Referral source

This helps us maintain security, improve performance, and provide analytics features.

1.4 Communications

If you contact us, we may collect:

• Email correspondence
• Support requests
• Feedback submissions

2. How We Use Your Information

We process personal information to:

• Create and manage your account
• Host and display your digital business card
• Process transactions and subscriptions
• Send transactional communications (receipts, login alerts, updates)
• Provide customer support
• Monitor system security and prevent fraud
• Improve product functionality and performance
• Analyse usage trends (in aggregated or anonymised form)
• Comply with legal obligations

We do not sell your personal information.

3. Legal Basis for Processing (Where Applicable)

Where required by applicable law (including GDPR), we rely on:

• Performance of a contract (to provide Services)
• Legitimate interests (to improve and secure our platform)
• Your consent (for marketing communications)
• Legal obligations

You may withdraw consent at any time.

4. Disclosure of Information

We may share personal information with:

• Cloud hosting providers
• Payment processors
• Analytics providers
• Email delivery services
• Professional advisors (legal, accounting, compliance)
• Law enforcement or regulators where required

All service providers are bound by confidentiality and data protection obligations.

We do not sell, rent, or trade your data.

5. International Data Transfers

Your data may be stored or processed outside Australia, including in the United States or other jurisdictions where our service providers operate.

Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are in place consistent with applicable privacy laws.

6. Cookies & Tracking Technologies

TapInk uses cookies and similar technologies to:

• Maintain login sessions
• Remember user preferences
• Analyse site traffic
• Improve performance
• Protect against fraud

You may disable cookies via your browser settings, though some features may not function properly.

7. Data Retention

We retain personal information only as long as necessary to:

• Provide the Services
• Fulfil contractual obligations
• Comply with legal requirements
• Resolve disputes

If you delete your account, most personal information will be removed or de-identified within a reasonable period, except where retention is legally required.

8. Security

We implement industry-standard safeguards including:

• Encryption in transit (HTTPS/SSL)
• Secure password hashing
• Access controls
• Monitoring and logging
• Restricted internal access

While we take reasonable precautions, no online system can guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your data
• Export your data
• Withdraw consent
• Object to certain processing
• Lodge a complaint with a regulator

To exercise these rights, contact us at hello@tapink.com.au.

If you are located in Australia and are dissatisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

10. Children

TapInk Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors.

11. Third-Party Links

Our website or digital cards may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies separately.

12. Marketing Communications

We may send promotional emails where permitted by law. You can unsubscribe at any time using the link in the email or by contacting us.

Transactional emails (such as receipts or security alerts) cannot be opted out of while your account remains active.

13. Data Breaches

If we become aware of a data breach that is likely to result in serious harm, we will:

• Investigate promptly
• Take corrective action
• Notify affected individuals where required
• Notify regulators in accordance with applicable law

14. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be published on our website with a revised "Last Updated" date.

Continued use of TapInk Services after changes indicates acceptance of the updated policy.

15. Contact Us

For questions, requests, or privacy complaints:

TapInk Privacy Team

Email: hello@tapink.com.au

Website: www.tapink.com.au